[B A C K]
Client: Verizon IndyCar Series
Agency: DMA United - New York
Execution: Branding Strategy | Influencer Marketing | Print
In 2016, I was approached to help promote the rising IndyCar racing star Josef Newgarden, who selected me as the artist to depict him in this promotional illustrated poster. A year later Josef went on to win the IndyCar Series and this year earned the 3rd overall rank.