Client: Dodge | Fiat Chrysler Automobiles
Agency: Mindovereye - El Segundo, CA
Execution: Branding Identity
Early Concept art for the 2018 Dodge Demon car’s insigna for universal branding of the vehicule. The goal was to design and evolve from the previous Hellcat’s fun look and mary it to the Viper’s intense look therein making a great trifecta family of muscle cars. In the dying moments of this process, the project was discontinued and taken over by the parent company.
Here is the final product FCA decided to go with.